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PROUD / SELF-INITIATED DESIGN CONCEPTBack to PROUD
wurzel & werk®Explore

NATUR × FORM × GEFÜHL

Naturally
different.

A little pause for the eyes. A bold stage for a nature-inspired brand.

Explore the brand worldINDEPENDENT BRAND CONCEPT / BY PROUD
ROOTED IN NATURE.
MADE TO STAND OUT.
Natural in expression.Clear in design.A signature of its own.

01 / THE BOTANICAL EDITION

Little details.
Great character.

A connected brand world: from the identity and packaging to the digital experience.

THE ART OF A DAILY RITUAL

One feeling.
Three nuances.

Explore how a different colour changes the entire brand world.

Design
Branding & packaging
Approach
Nature-inspired. Independent.

Packaging study. No real products for sale.

02 / THE IDEA BEHIND IT

A brand that
takes root.

W / W

An independent identity thrives on the interplay of colour, form and words telling the same story. Natural, with a distinct edge.

A CONCEPT BY PROUD

And your brand?

Imagine what comes next